IMARK Member Benefits
Mission Statement
IMARK will deliver the highest possible financial returns to the member distributors while delivering above-market performance in volume and market share to a preferred group of leading manufacturers of electrical supplies and equipment.
Vision Statement
IMARK will be universally recognized as the premier marketing organization in the electrical distribution industry.
IMARK Group Overview
To learn more about IMARK Group and the benefits it provides members and suppliers, click on any of the following subjects or scroll down to read the entire page.
About IMARK Group
Financial Benefits
Marketing Programs and Support
Networking and Best Practice Sharing
Meetings and Communications
About IMARK Group
IMARK Group is the electrical industry’s largest member-owned marketing group. In 2007, its 170+ independent distributor members generated more than $8 billion in sales from more than 1000 locations in the United States.
Key to IMARK’s success is its relationship with nearly 100 of the industry’s leading suppliers. Members work closely with these suppliers to maximize profitability, increase market share, and strengthen business relationships. Their ultimate goal is to satisfy and support the end customer—whether an electrical contractor, industrial or institutional MRO, or electrical utility.
Financial Benefits that boost member profitability
Members earn preferential financial arrangements from IMARK suppliers. For many members, their dividend checks make up more than 50 percent of company net profits before taxes. Each jointly developed GainShare Market Plan program offers members the chance to earn substantial additional financial dividends for exceeding member specific annual purchase objectives. IMARK’s Working Capital Plus ™ program helps members optimize cash flow. Members have the opportunity to participate in the Elite Distributors Insurance Company (EDIC), a captive insurance company providing competitive premiums and dividends on property, casualty, general liability, and workers’ compensation coverage. IMARK members receive discounts and rebates on business services and supplies from a growing roster of high-quality service providers.
Supplier Relations
IMARK offers members and suppliers an innovative set of programs and services. These programs are designed with both the top and bottom lines in mind.
Members are strongly motivated to shift purchases to IMARK suppliers. The IMARK to the MAXX program demonstrates to members how shifting purchases to these suppliers will improve their profitability. Marketing and sales development programs are designed to further enhance revenue, market share and profitability for both members and suppliers.
Marketing and promotional resources that boost sales
Our comprehensive joint market planning program helps members and suppliers develop annual marketing and sales plans to stimulate mutual growth. Sales targets are tracked to goal monthly on the IMARK website. Members earn additional rebates when they achieve the purchase goal established in the plan. Through our Committed to Marketing Excellence (CTME) program, members earn merchandise, gift certificates and travel prizes when they conduct marketing, sales, and training activities with supplier sales personnel. PromotionsPlus Now! is a web based tool on the IMARK website that gives members the ability to develop professional quality sales flyers, direct mail pieces and counter display materials. Additionally, users can ‘drop in’ images of key products from an extensive library of product images from IMARK suppliers. IMARK suppliers develop special promotions tailored specifically for members on an on-going basis.
Networking and Education- Best in class industry gatherings and educational resources
Networking groups of 10 to 15 noncompetitive members (with similar business profiles) meet in person twice a year—and often communicate throughout the year—to share best practices and solve common business challenges. Many member executives say these meetings are the most important and valuable part of their IMARK membership. Community Forums on the IMARK website allows member employees to discuss common business challenges and share best practices with member executives from non-competing companies across the United States. IMARK University, powered by BlueVolt.com offers a variety of web based learning modules on key products and their applications. All training is available free of charge to all member employees and can be taken at any time. Participants earn monetary incentives for successful completion of courses on the IMARK University.
Meetings and Communications
IMARK hosts Showcase, an annual marketing conference and product trade show that gives members the inside track on the latest products. One-on-one meetings between member and supplier key decision makers help build and strengthen relationships. IMARK’s annual meeting offers a mix of business and pleasure. Again, it’s an excellent opportunity to network and learn. One-on-one meetings between member and supplier key decision makers are invaluable for building profitable relationships. The IMARK website (www.imarkgroup.com) has become an indispensable business tool for both members and suppliers. Information on all programs and services are available online. Up-to-the-minute IMARK news, sales promotion updates, meeting registration, and much more can be found on the site. Award-winning Marketfocus magazine provides industry- and business-specific information to key decision makers, making it a valuable advertising vehicle for suppliers and member service providers. Quarterly direct mailing features information on high impact products and ‘news you can use’ from IMARK preferred suppliers. IMARK staff conducts annual “road shows” across the United States. These shows help educate members, suppliers, and supplier reps about what’s new for the coming year.
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