ELECTRICAL SUPPLIER BENEFITS
PLANNING AND GOAL SETTING PROGRAMS THAT DRIVE SALES GROWTH
BUILD AN EFFECTIVE EXTENSION OF YOUR SALES FORCE.
Members are HIGHLY MOTIVATED to achieve their annual purchase targets and earn additional rebates when they do so.
Member progress toward purchase targets is tracked and updated monthly on the IMARK website–and viewable by key member, supplier and designated field sales personnel–both factory and agency reps.
The GainShare program truly ‘moves the needle’.
The Gateway to Growth program provides numerous opportunities for IMARK suppliers to stand out from their competition and grab the attention of influential people throughout the IMARK membership.
The GTG program is a 12-month sales promotion whereby participating IMARK members earn ‘points’ for every dollar of ‘Gateway to Growth products’ they purchase from participating suppliers during the program year.
An optional program, IMARK suppliers can designate the products that will be included in the program. IMARK suppliers use this program to highlight new products as well as strategically important products throughout
Member points can be redeemed for merchandise, gift certificates, and travel prizes on the IMARK website. In addition, members can choose to claim points when they conduct joint sales calls and/or training events with IMARK suppliers.
All earned points are available at the member corporate level and can be redeemed on an e-Catalog on the IMARK website.
The IMARK to the MAXX survey
Member line conversions (from non-IMARK suppliers to IMARK preferred suppliers) are the ‘life blood’ of IMARK.
In the first quarter of every year, IMARK conducts its exclusive IMARK to the MAXX member survey. The purpose of the survey is to capture member purchase activity (and volume levels) with non-IMARK suppliers. Excerpts of the results with IMARK suppliers to help them build a list of potential conversion targets.
The IMARK Executive teams works closely with interested suppliers to get them the best possible hearing with their IMARK member conversion targets.