ELECTRICAL SUPPLIER BENEFITS

Increasing Selling Capacity Through Marketing Support

Planning and goal setting to spur growth with IMARK

GainShare logoIMARK provides a web-based planning and goal setting platform for members and preferred suppliers. Our comprehensive GainShare joint planning program helps members and suppliers develop annual joint marketing and sales plans to stimulate mutual growth. Each GainShare plan includes an annual ‘stretch’ purchase goal. Member progress toward purchase targets is tracked and reported monthly on the IMARK website—and viewable by key member, supplier, and field sales personnel. Members are HIGHLY MOTIVATED to achieve their purchase targets and earn additional rebates when they do so.

Increase the return on your investment in product development

Gateway to Growth logoThe Gateway to Growth program is a 12-month sales promotion whereby participating IMARK members earn ‘points’ for every dollar of ‘Gateway to Growth products’ they purchase from participating suppliers during the program year. IMARK suppliers can use this program to highlight new products as well as strategically important products throughout
the year.

Member points can be redeemed for merchandise, gift certificates, and travel prizes on the IMARK website. In addition, members can choose to claim points when they conduct joint sales calls and/or training events with IMARK suppliers. All earned points are available at the corporate level and can be redeemed on an e-Catalog on the IMARK website.